The beauty industry is a complex, fast-moving, highly competitive and exciting place to do business. After 2 years as Head of Buying for Priceline, where the beauty category is a major sales and traffic driver, I understand this better than most. Like everything in retail right now, the category is in damage control with retailers and manufacturers seeking ideas and solutions to Fight Back & Win®. I found this article from the US informative, with a number of great insights. From foot traffic advantages and opportunities for Pharmacies and Mass Discounters, looking good on Zoom driving certain beauty subcategory growth and ideas on new forms of customer engagement and category rejuvenation.
View the article below: